Paid Search Marketing Specialist
Karo Pharma, Sweden

Karo Pharma offers a portfolio of everyday healthcare products and services that help prevent illness and treat health problems. With a wide range of trusted, documented, and original brands, backed by services for partners, customers, and consumers, we provide people with the options, knowledge, and access they need to stay healthy. We call it smart choices for everyday healthcare. We specialize in seven product categories: skin health, intimate health, digestive health, foot health, wellness, pain, cough and cold and specialty products such as Rx pharma care. Across these categories we own a range of differentiated brands in both prescription drugs (Rx) and consumer products (OTC).

Karo Pharma Group is a consumer healthcare company owning and commercializing approximately 110-120 brands in approximately 90 countries. Karo Pharma Group is headquartered in Stockholm, Sweden, with offices also in the UK, Germany, Belgium, Denmark, Norway, Finland, Italy, Spain and the Netherlands. Karo Pharma Group is on a growth journey where a combination of organic and Mamp;A driven growth is part of the strategy. Karo Pharma Group is owned by EQT.

If you live and breathe digital marketing, we want to talk to you. We are looking for a Search Marketing Manager to develop, implement, track and optimize our organic and paid search campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The Search Marketing Manager will work with the marketing team to launch campaigns on time and on budget.

• Setting up scalable paid search ads in the Google-, Bing-, etc for 16 brands across the Europe
• Learning about and testing new ways to connect with consumers like affiliate marketing, native advertising and going the extra mile until ‘they work for the brand’
• Performing A/B testing on adverts and landing pages to optimize on key metrics like engagement rate, conversion rate, basket value amp; ROAS.
• Setting up advanced e-commerce tracking, data layers, GA4 and putting that data to work for yourself and your peers on the whole team
• Analyzing campaign performance, identifying- amp; implementing new testing strategies and optimizing multi-channel campaigns to maximize the ROI
• Thinking about new concepts, creative ideas, paid search ads tactics
• Sharing learnings with colleagues amp; challenging each other to go the extra mile
• Having ownership in your role, end-to-end impact on the business and the brands, and short decision lines allowing us to work agile and to quickly adapt to new trends amp; tactics

Requirements

• Minimum 2 to 3 years of experience with paid search campaigns for e-commerce brands
• You have a no nonsense and can-do mentality, and you are a team player eager to learn and share with local and international colleagues
• You are fluent in English (any additional language such as Dutch, German or French is a plus)

Benefits

• Opportunity to create, grow, and encourage
• Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
• Flexible schedule and life work balance, home office options
• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
• Very positive work environment in a young, international, and motivated team
• Start-up spirit while being a part of the large international organization with strong values

Karo Pharma has a Diverse amp; Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.

Job Rewards and Benefits