Brand manager - Casinostugan
ComeOn Group, Sweden
Job Description
ComeOn Group in short
Founded in 2008, ComeOn Group is a leading global player in the rapidly growing iGaming market. Having launched its first online brand in 2010, ComeOn Group is running a wide range of exciting brands across multiple markets. Managing a multi-brand portfolio on its proprietary platform, offering a secure, innovative, and entertainment-driven player experience in both casino and sports. ComeOn Group is an international employer within the iGaming industry and has over 500 talented employees across 7 main locations.
Location: Stockholm, Sweden -Hybrid
Join Casinostugan, a brand that prides itself on its calm, relaxed atmosphere and deep-rooted connection to Swedish traditions. We are seeking a Brand Manager who will champion our primary focus on the casino product while nurturing our heritage and distinct brand identity.
You have a good understanding of the Swedish market and the Casino product. Being innovative in your approach, you look forward to searching for different ways to grow Casinostugan's market share. You are data-driven and have experience in how to analyse, develop and operate an efficient media mix.
Working with others is fun and you enjoy interacting, bouncing ideas and making things happen. Demanding situations fuel you to prove to yourself and others that this can and will work; hurdles are there to be jumped and you’re looking forward to using your energy to lead your team and take Casinostugan to the next level.
Responsibilities:
- Developing the brand strategy together with the Brand Strategy Team
- Full brand PnL ownership
- Managing the marketing budget in an efficient way to the maximum effect
- Planning and buying media from a wide range of marketing channels
- Liaising with affiliate team to plan strategies amp; deals
- Managing successful customer retention together with your team and our central specialists
- Responsible for acquisition and reactivation campaigns
- Keeping the site attractive amp; up to date with current brand strategies in mind
- Retrieving amp; analysing relevant data
- Reaching business critical KPIs
- Acting as a mentor and leader figure for your team
- Strong collaboration with other Swedish Brand Managers, our central specialists as well as our external media agency and media partners.
About you:
- Impeccable writing amp; editing skills; master of grammar, punctuation amp; style
- Strong organisational skills, excellent time management amp; experience of balancing multiple projects
- General IT-knowledge
- Native level command of English amp; Swedish language
- Experience in planning, managing and optimising a marketing budget
- iGaming industry experience is a necessity including casino amp; sportsbook knowledge
- Experience using amp; optimising CRM techniques (segmentation, campaign planning, implementation, copywriting amp; communications)
What more? We also want you to:
- Have effective communication skills (both written and verbal) with the ability to tailor dialogue and delivery to cater for a variety of audiences
- Prioritise tasks and manage deadlines for large, multi-phase projects
- Utilise marketing knowledge and/or experience
- Apply a results-oriented process using solid analytical skills
- Be able to use good judgment based on a sound understanding of metrics and data
- Show adaptability and handle changes in priorities
- Show great leadership skills and work as an enabler for your team
- Bring creativity and innovative ways of thinking
So what can you expect from ComeOn as a place of work?
- A competitive remuneration package!
- Fantastic quarterly team events and weekly company events
- A one-time bonus to help you set up a comfortable workstation at home (we’re truly Hybrid!)
- On top of our Hybrid work arrangement, up to 40 days a year to work fully remote from anywhere
- 30 paid vacation days a year
- Generous pension and insurance benefits
- Brand new laptop and smartphone with a fully paid plan
- Generous health subsidy benefit
- Company events, including breakfast mornings and Friday beers
At ComeOn, we've embraced a Hybrid Work model, giving our employees the flexibility to work some days at home. Our offices are thoughtfully designed to support this model, featuring practical workspaces for focused efforts and collaborative zones for dynamic creative exchanges. We believe in the power of collaboration to drive innovation and success. While our offices are known for their vibrant atmosphere, rest assured that our primary focus is on achieving results together. We prioritize efficiency and ma